Activision CEO says Call of Duty is the new Star Wars

Posted on Friday, July 23 2010 @ 0:21 CEST by Thomas De Maesschalck

Activision CEO Eric Hirshberg told IGN that he sees Call of Duty as the closest thing this generation has to a Star Wars:

Hirshberg compared Call of Duty's impact today to one of the biggest franchises in the world.

"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars," he said. "I think it's unique and bigger than any musical act or any movie franchise in that capacity."

"The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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