Activision CEO Eric Hirshberg told IGN that he sees Call of Duty as the closest thing this generation has to a Star Wars:
Hirshberg compared Call of Duty's impact today to one of the biggest franchises in the world.
"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars," he said. "I think it's unique and bigger than any musical act or any movie franchise in that capacity."
"The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh."