Hexus notices AMD is once again getting serious about gaming with the launch of its "Gaming Evolved" initiative.
The cornerstone of this new program is that "Gamers Come First". According to the announcement, AMD has a "deep commitment" in bolstering the PC market, providing support to developers and helping to push the latest technologies. In a specific shot across its competitor's bow, the initiative also looks to ‘nurture open industry standards' like OpenCL and OpenGL.
This could all just be marketing bravado, but hopefully the company will genuinely support the PC gaming community. The growth of consoles over the last few years, among other things, has had the effect of marginalising PC gaming and pushing some developers away to other, more lucrative platforms. If AMD can help to bring triple-A titles back to the computer, its efforts will benefit all PC gamers. We also appreciate the company's commitment to open standards that everyone, regardless of hardware, can take advantage of.