For the last four years NVIDIA held the highest marketshare in the discrete graphics card market, but according to a new report from Mercury Research, AMD managed to regain the crown in Q2 2010 as its marketshare rose to 51 percent, while NVIDIA dropped to around 49 percent.
AMD's ATI graphics unit took 51 percent of the standalone, or "discrete," graphics chip market compared to Nvidia's share that was just shy of 49 percent, according to Mercury Research, a Cave Creek, Arizona firm that tracks graphics chip shipments. This is a sharp reversal from the same period a year ago when Nvidia had about 59 percent of the market and AMD had just under 41 percent.
Total market figures for the second quarter of 2010 had Intel with a 54.3 percent share, AMD with 24.5 percent, and Nvidia with 19.8 percent. This, also, is a setback for Nvidia: in the second quarter of last year, Nvidia had a 29.6 percent share compared to AMD's 18.2 percent.