Except for the price, scant details emerged on Copia's 5-inch $99 e-reader and in a Wall Street Journal article, Tony Antolino, senior vice president of DMC Worldwide, said Copia had to do a revision of its hardware after the iPad arrived. "The iPad disrupted pricing strategy for everyone in the e-reader market," he said, "and after the price wars with Barnes and Noble and Amazon, everyone's trying to differentiate themselves from a price-point perspective."
Source: CNET