Activision announced it has sold more than 20 million map packs for the Call of Duty series. Looks like downloadable content is a profitable business :-)
Activision Blizzard, Inc. (Nasdaq: ATVI) today announced that during the quarter ended June 30, 2010, life-to-date map packs for the Call of Duty(R) franchise surpassed 20 million units. Call of Duty remains the #1 best-selling first-person action franchise in the U.S. and Europe, according to The NPD Group, Charttrack and GfK, and has consistently raised the bar for the video game industry with its innovative and engaging online multiplayer experiences and downloadable content offerings. The most recent map pack for the franchise, the Call of Duty(R): Modern Warfare(R) 2 Resurgence Pack, was released on June 3 for the Xbox LIVE(R) online entertainment network and on July 6 and 7 for the PlayStation(R)3 computer entertainment system and Windows(R) PC.
“The Call of Duty franchise is unique in the world of entertainment and delivers one of the best multiplayer experiences ever,” said Robert Kotick, CEO of Activision Blizzard. “We are thrilled to deliver to fans exciting and engaging content that has the intensity they have come to expect from the franchise.”
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console, handheld, and mobile game publisher with leading positions across every major category of the rapidly growing interactive entertainment software industry.