KitGuru claims NVIDIA has cut prices of its GeForce GTX 470 by more than 21 percent, and notes pricing of other cards are also falling:
While hardcore gamers accept that they will need a serious upgrade every 6 months or so, the other 95% of the market changes infrequently. For those people, seeing the price of the GTX470 they bought last week dropping by more than 21% won’t make them happy.
Even the more affordable Fermi cards are dropping. The GTX465 trade price moves down to $229.
Additional drops on the slow selling 768MB GTX460 are also planned.