During Activision's Q2 fiscal earnings call this afternoon, the publisher continuously emphasized how much bigger the marketing budget for this year's title will be compared to last, and highlighted the fact pre-sales continue to outpace Modern Warfare 2 from last year.
"This year's Black Ops will release on more platforms than ever before, and continues to pace ahead of last year's record setting Modern Warfare 2 in terms of per-sales and consumer awareness metrics," said Activision COO Thomas Tippl.
Call of Duty: Black Ops to be Activision's biggest launch yet
Posted on Friday, August 06 2010 @ 16:03 CEST by Thomas De Maesschalck