A slow recovery in the US and Europe and increased competition from Gigabyte have made it impossible for Asustek to reach its motherboard shipment goal of 25 million units for 2010. The company revised its goal downward to 20-21 million units, which is somewhat lower than the 21 million units it shipped last year.
Asustek shipped 10.3 million motherboards in the first half of 2010, making up only 41.2% of the company's full-year shipment target of 25 million units, company data showed.
The company expects its motherboard shipments to reach 5.2 million units in the third quarter, bringing total shipments for the first nine months of the year to 15.50 million units.
This means that Asustek has to ship 9.5 million motherboards at the last quarter of the year to fulfill its annual shipment goal, a task which will be difficult, if not impossible, commented industry sources.