DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!
   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
June 5, 2020 
Main Menu
News archives

Who's Online
There are currently 117 people online.


Latest Reviews
Ewin Racing Flash gaming chair
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset

Follow us

Microsoft to have $500 million marketing budget for Windows Phone 7?

Posted on Friday, August 27 2010 @ 17:49:25 CEST by

TechCrunch heard Microsoft may spend half a billion dollars to promote its Windows Phone 7 platform, on top of the roughly half a billion it already spend on development costs.
Its most recent efforts in the mobile space have bombed. The company took the much-hyped Kin phone off the market after reportedly selling fewer than 10,000 units. Furthermore by spending hundreds of millions of dollars, it is effectively competing against its own business model. It licenses out its software for a fee of roughly $15 per OS shipped to manufacturers, unlike Android, which is free and lacks the same software restrictions. A big question for Microsoft is whether it will be able to keep its licensing model afloat (Even at $10 per device, 100 million Windows 7 phones will have to ship before it recoups $1 billion in marketing and engineering subsidies, not counting revenues from search advertising or its cut of app sales).
The article also mentions that only three companies are serious about launching Windows Phone 7 phones - HTC, Samsung and LG. HP backed out when it acquired Palm a couple of months ago, and Dell, Sony Ericsson, Garmin-ASUS and Toshiba don't appear to be that wild about Windows Phone 7 either.



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2019 DM Media Group bvba