Amazon beats Apple to the punch and is now selling TV episodes from ABC and Fox for 99 cents per episode. You can watch these episodes online and you also get the right to download them to two locations (like your TV and TiVo or a portable device)
While this is a steal for customers, Amazon may actually be losing money on this deal paidContent reports. Many of the complete seasons are available for $10 to $20, in HD and SD, which is cheaper than buying the DVD set which tends to retail for $20 to $40 on Amazon. On iTunes, Glee sells on iTunes for $49.99 in HD, while on Amazon the download price, still in HD, is only $21.78. In attempt to keep customers and in response to Apple's rental service, Amazon has started the project. For Amazon, they hope that more people will use their service which will then offset the potential funds they could have lost to iTunes for keeping higher prices.