How six well known tech firms got their names

Posted on Sunday, September 12 2010 @ 15:05 CEST by Thomas De Maesschalck
IT World has taken a look at how six memorable tech companies got their names, it includes Go Daddy, Apple, Google, Fark, ASUS and Yahoo.
Asus -- founded, coincidentally enough, by some guys who used to work at the similar-sounding Acer -- got its name from Greek mythology. The title is taken from the final letters of "Pegasus," the magical creature born out of the blood of Medusa.

Asus's creators say they chose Pegasus because they felt their company would "embod[y] the strength, creative spirit, and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market." Yikes -- is it just me, or does this explanation sound a bit like a mythical tale itself?

Inspiration aside, the shortening of Asus comes down to an alphabetical advantage: According to a 2008 interview with company founder Jonney Shih, the Asus assembly decided an "A"-name would be the wisest way to go.
You can read the full piece over here.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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