The world's largest software maker is launching the program with ad campaigns from sportswear maker Adidas and soft drink producer Sprite. Blake Irving, a corporate vice president with Microsoft's MSN online unit, said Microsoft hopes to attract users who are so taken by the advertising campaigns that they choose to associate themselves with the brand — much like a person might wear a Nike T-shirt or buy a Starbucks coffee mug.Microsoft will also allow businesses to advertise to users of a certain age or gender, or who live in a specific area. MSN Messenger 7 will also feature text ads at the bottom of each instant messaging screen.
We also have a mirror for a tool that allows users to hide the advertising banners and to open multiple MSN clients. More info at USA Today