In order to increase its advertising income Microsoft will make free "theme packs" for MSN Messenger 7 available to its users. The theme packs will include backgrounds, emoticons and graphics built around a certain advertising campaign. Besides these sponsored packs Microsoft will also make make a few free normal theme packs available as well as paid packs.
The world's largest software maker is launching the program with ad campaigns from sportswear maker Adidas and soft drink producer Sprite. Blake Irving, a corporate vice president with Microsoft's MSN online unit, said Microsoft hopes to attract users who are so taken by the advertising campaigns that they choose to associate themselves with the brand — much like a person might wear a Nike T-shirt or buy a Starbucks coffee mug.
Microsoft will also allow businesses to advertise to users of a certain age or gender, or who live in a specific area. MSN Messenger 7 will also feature text ads at the bottom of each instant messaging screen.
We also have a mirror for a tool that allows users to hide the advertising banners and to open multiple MSN clients.
More info at USA Today
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Re: MSN 7 is a lot more commercial - advertising theme packs by Anonymous on Thursday, April 07 2005 @ 19:46:07 CEST
Another option would be to use Trillian, a multi-protocol and in my opinion superior IM client. No advertisments there, and you can open as many clients as you want.