Research firm In-Stat predicts the eReader market will grow to 35 million units in 2014, up from 12 million units by the end of this year, while tablets are expected to hit shipments of 58 million units in 2014. The report claims eReader prices are likely to fall to $99 by the end of this year.
Last year, standalone e-readers were one of the most popular devices in the consumer electronics world. Today, there is still buzz surrounding the e-reader market. However, the talk is of drastic price erosion, competition from the Apple iPad, and the overall sustainability of standalone e-reader shipment growth. Despite the potential impact that the tablet PC market may have on the standalone e-reader market, e-reader shipments will grow from 12 million units by the end of this year, to 35 million in 2014, according to In-Stat (www.in-stat.com).
"Tablet PC shipments are taking off, fueled in particular by the Apple iPad introduction. Yet, there will still be a revenue opportunity for e-reader suppliers and OEMs since tablet PCs and e-readers target different consumers," says Stephanie Ethier, Senior Analyst, In-Stat. "Standalone e-readers will address the needs of avid readers, to whom the reading experience is central. Tablets are better suited for consumers who prefer a stronger multimedia experience, and only light reading."
Recent research by In-Stat found the following:
* E-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the holiday season.
* Tablet unit shipments will reach approximately 58 million in 2014.
* Among the several semiconductor devices used in e-readers, the processor ASP will be the most resilient over the forecast period, only declining 18% from 2009 to 2014. Despite significant increases in NAND Flash densities, the dollar value of Flash declines 60% over the same period.
* The semiconductor TAM for e-reader suppliers will exceed one billion dollars in 2011.