Activision Blizzard CEO Bobby Kotick told investors that his company may begin selling in-game cutscenes a full movies within a couple of years. Kotick named $20 to $30 as a good price point for "a great hour and a half of linear video".
Speaking today at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in California, Kotick said StarCraft II's in-game cinematics are so good that the publisher could edit them into one film and distribute it to fans digitally, a move, he said, is likely to happen sometime in the next five years. /
"If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?'
Kotick continued to say he believes his business model is superior to that of current film studios, saying a StarCraft movie distributed by the publisher would crush any opening weekend box office record ever.