If you’ve purchased a Blu-ray in the last year or so, you’ve probably come across a ‘bonus’ DVD squashed inside the packet. So what’s the big deal? I just want the Blu-ray, damnit!
This trend of supplying so called digital copies and bonus DVD’s are a two sided consumer offering designed to increase the perceived value of the product (“two discs are better than one, right?”) for a very low increased cost to the studio or distributor and a way for them to attack the only legitimate excuse for piracy (“I just wanted to watch it on my iPod, too!”). Read more at TweakTown.
Digital Copies, Bonus DVD’s and Value Packs... Oh my!
Posted on Saturday, September 18 2010 @ 19:05 CEST by Thomas De Maesschalck