If you’ve purchased a Blu-ray in the last year or so, you’ve probably come across a ‘bonus’ DVD squashed inside the packet. So what’s the big deal? I just want the Blu-ray, damnit!
This trend of supplying so called digital copies and bonus DVD’s are a two sided consumer offering designed to increase the perceived value of the product (“two discs are better than one, right?”) for a very low increased cost to the studio or distributor and a way for them to attack the only legitimate excuse for piracy (“I just wanted to watch it on my iPod, too!”). Read more at TweakTown.