Digital Copies, Bonus DVD’s and Value Packs... Oh my!

Posted on Saturday, September 18 2010 @ 19:05 CEST by Thomas De Maesschalck
If you’ve purchased a Blu-ray in the last year or so, you’ve probably come across a ‘bonus’ DVD squashed inside the packet. So what’s the big deal? I just want the Blu-ray, damnit!

This trend of supplying so called digital copies and bonus DVD’s are a two sided consumer offering designed to increase the perceived value of the product (“two discs are better than one, right?”) for a very low increased cost to the studio or distributor and a way for them to attack the only legitimate excuse for piracy (“I just wanted to watch it on my iPod, too!”). Read more at TweakTown.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



Loading Comments