FUD Zilla heard from NVIDIA executives that the company plans to "raise the bar" if Intel and AMD succeed with their integrated graphics plans:
One of Nvidia’s VP, the one that likes to play drums and goes under the name Mr. Ujesh (Metallhead) Desai, told us that “If they (Intel and AMD) succeed we will raise the bar”. He continued: “Even if they (CPU graphics) does not succeed we will raise the bar, this is what we do."
This is Desai's answer to our story about entry level discrete graphics, which some believe will die by 2012 that you can read here. It is not necessary to underline that Nvidia does not agree with us or analysts.
Additionally, the site adds that AMD's Ontario Fusion chip may offer graphics performance similar to the GeForce GT 430 or Radeon HD 5400 series.