Legit Reviews reports Best Buy is now selling NVIDIA-branded graphics cards. It's unknown if this is just a one-time thing or whether NVIDIA has plans to further compete against its add-in board partners.
This is the first time that we have seen NVIDIA branded video cards being sold direct and we went to a few Best Buy stores in St. Louis today and sure enough we spotted the cards sitting on store shelves. We were also shocked to see a $100 price difference between two local stores in the same city. One location had the NVIDIA GeForce GTX 460 being sold at $199, while the other location had them at $299!