Says Cowen: "The results support our view that the iPad is not having a negative impact on Kindle device or e-book sales. In fact, we think the adoption of tablets will boost Kindle e-book sales, especially since 20 per cent of current Kindle e-book buyers do not own a Kindle device."Source The Register
It reckons Amazon will account for 76 per cent of e-book sales to Apple's five per cent, though in five years' time those shares will have shifted to 51 per cent and 16 per cent, respectively.
Apple iPad boosting Amazon's Kindle business
Posted on Saturday, October 16 2010 @ 1:37 CEST by Thomas De Maesschalck