Apple hits first $20 billion quarter, stock plunges as iPad sales disappoint

Posted on Monday, October 18 2010 @ 23:11 CEST by Thomas De Maesschalck
Apple reported its first $20 billion quarter with record sales of Mac, iPhone and iPad products. The company recorded revenue of $20.34 billion and net profit of $4.31 billion, or $4.64 per share, versus analyst expectations of earnings of $4.10 on revenue of $18.90 billion. Quite impressive numbers considering that Apple posted revenue of $12.21 billion and net quarterly profit of $2.53 billion in the year-ago quarter.

Mac sales are up 27 percent year-over-year to 3.89 million units and the company's iPhone sales grew 91 percent year-over-year to 14.1 million units. Sales of the iPod on the other hand declined 11 percent to 9.05 million units, while iPad sales hit 4.19 million units.

After hitting a new all-time high of $319 this afternoon, Apple's shares are down 5.11 percent to $301.76 as iPad sales failed to hit analyst's expectations of 4.81 million units and because the company anticipates earnings per share of $4.80 for the next quarter while analysts were counting on $5.03.
Apple® today announced financial results for its fiscal 2010 fourth quarter ended September 25, 2010. The Company posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter. Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter’s revenue.

Apple sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. The Company sold 14.1 million iPhones in the quarter, representing 91 percent unit growth over the year-ago quarter. Apple sold 9.05 million iPods during the quarter, representing an 11 percent unit decline from the year-ago quarter. The Company also sold 4.19 million iPads during the quarter.

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

“We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80.”


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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