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Dell refreshes its brand marketing, dumps Adamo

Posted on Saturday, October 23 2010 @ 01:15:53 CEST by

Engadget reports Dell simplified its consumer brands into three core brands; Inspiron, XPS and Alienware. The Adamo brand has disappeared frmo Dell's website, but the company said similar products will be added to the XPS lineup in early 2011.
Simplifying the brands sure does make a lot of sense to us -- all the Adamo XPS, Studio XPS, Studio laptops have seriously confused us over the last couple of years -- but it's all part of a larger marketing campaign that will attempt to move Dell away from being a low cost brand and instead portray the company as providing choice -- a campaign Dell CMO Paul-Henri Ferrand told Reuters will ultimately cost hundreds of millions of dollars.



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