Microsoft just launched its biggest global advertising campaign ever, in order to keep the sales of Windows XP running before the arrival of its delayed next-generation OS Longhorn.
The new campaign is dubbed 'Start Something', and it is one of the largest and longest marketing campaigns in the Windows brand history, according to Microsoft. The campaign will take 15 months; it combines global advertising with retail promotions and online activities in order to promote the usage of Windows XP.
Thirteen themes will be covered; education, music, sports, science, family and life management, photography, gaming, travel, cooking, entertainment, productivity, work and entrepreneurship.
The campaign will feature 51 television ads, 39 print ads and 250 online ads in 11 countries with tag lines such as 'Start something curious', 'Start discovering lost cities' and 'Start feeding your brain'.