Shoppers are lucky. They go into a store, see what they want and buy it. They are safe from having ‘too much knowledge’ about what goes on behind the scenes. Sausage eaters are the same. Stick it in your mouth and don’t ask. Unfortunately, KitGuru seems to be a hub for rumour dropping and negative briefings as much as cool kit and cold hard fact. Rest assured dear reader, every spoon these PR wizards try to feed us gets mulled over and cross-referenced several times before we hit the send button.