Data released by Arbor Networks indicates Google is now the second-largest Internet Service Provider (ISP) as the search giant carries an average of 6.4 percent of all Internet traffic:
In the last year, Google has risen from third to second place in Arbor’s list of the top 10 carriers of Internet traffic. All of the other companies on Arbor’s list are ISPs, rather than content providers.
Today, Google carries an average of 6.4% of all Internet traffic – a figure that has grown by more than one percentage point since January. Only one tier 1 provider – a wholesaler to other ISPs – carries more Internet traffic on its backbone network than Google does, and this wholesaler (Arbor declined to identify the provider) carries a lot of Google traffic, too.
The Arbor data shows that overall Internet volumes are increasing at a rate of 40% to 45% per year, and that Google is growing faster than that. Most of Google’s data is video from its popular YouTube site.