Apple: Up to 15 dead pixels are normal on large LCD displays

Boy Genius Report received a leaked screenshot of Apple's recently updated dead pixel policy that is used by Apple Authorized Service Providers to identify whether screens have to be repaired or replaced. The leaked information reveals dead pixels are not acceptable on devices with small screens like the iPhone or iPod lineup, but if you happen to have one of Apple's expensive Cinema displays up to 15 pixel anomalies are regarded as acceptable! For example, iPhones and iPods with just one pixel anomaly should be repaired or replaced. MacBook Air models, however, can have up to three light pixels, up to five dark pixels or up to seven combined anomalies before they should be repaired or replaced. The table also outlines the allowable numbers of pixel anomalies for Apple’s MacBook, MacBook Pro, iMac and Cinema Display lines.

Of note, Apple’s policy allows Mac Geniuses to offer exchange services even if pixel anomalies are within acceptable ranges. If the customer receives a replacement product with even more anomalies, but it is still within the acceptable range, further exchanges are not permitted.