HTC may launch its own app store

Posted on Tuesday, November 09 2010 @ 6:47 CET by Thomas De Maesschalck

Looks like every man and his dog is jumping into the app store business. The latest firm to consider a possible launch of an online store is HTC, according to an article at FT the company is hiring staff to work on a store for eBooks and applications:

These moves highlight increasing pressure on device manufacturers to differentiate themselves through content and internet services, as competition heats up in the fast-growing smartphone sector, particularly among Google Android-based devices.

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One person with knowledge of the situation said HTC was hiring content editors for a planned online HTC store for its phones, including for e-books and magazines as well as for applications. The team is understood initially to include a small number of staff based in Taiwan, with plans to expand to 100 people in different locations around the world.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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Re: HTC may launch its own app store
by Anonymous on Tuesday, November 09 2010 @ 15:40 CET

It's just like advertising, there's only so much to go round. More slices of the cake means smaller slices for all.

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