Microsoft proudly announced that it sold 1 million Kinect devices in the first ten days after launch. The company estimates sales will hit 5 million by the end of the year.
Microsoft Corp. today announced it has sold 1 million Kinect for Xbox 360 units worldwide in 10 days and is on pace to hit 5 million by the end of the year. The announcement comes a week before the biggest selling day of the year, Black Friday, and in the wake of increasing momentum for Xbox 360, which led U.S. video game console sales for the past four months.
“We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year.”
Before the Kinect launch, Microsoft raised its worldwide sales forecast from 3 million to 5 million sensors sold by year-end. Kinect launched in North America on Nov. 4, followed by Europe on Nov. 10, and will land next in Asia (Nov. 18) and Japan (Nov. 20). By this holiday, controller-free games and entertainment will reach more than 60,000 retailers in 38 countries with up to 17 Kinect games available.
“We have seen tremendous excitement from customers for Kinect for Xbox 360,” said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. “There were lines of customers at our stores all over the country on the night of the Kinect launch, and thousands more are trying it for themselves in our stores every day. It’s no surprise Microsoft has already surpassed 1 million units sold, and we expect Kinect to be one of the must-have gifts at Best Buy this holiday.”