DigiTimes had an interview with Acer CEO Gianfranco Lanci about the tablet market. One of the things Lanci revealed is that Acer aims to become the leader in the tablet market, the company will take a fearless attitude and hopes to attain the largest global marketshare in 2-3 years.
Q: Are vendors' ideas about tablet PCs now totally different from those in the past? What are Acer's goals?
A: The differences are, firstly there is no standard platform for tablet PCs; secondly the integration of platforms with content is essential, and this is the reason Acer will keep expanding our software R&D staff, and why we have announced our "alive" online content platform which will improve the user experience and increase loyalty to Acer. Because content should be localized, we will have teams responsible for providing localized content services in each country. Compared with competitors, Acer has the advantage that our annual shipments of 40-50 million PCs are large enough to attract content providers into negotiations. We hope our tablet PCs can reach a global market share of 10-20% initially, and become the market leader in 2-3 years.