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Authors hiring agencies to publish fake customer reviews

Posted on Tuesday, November 30 2010 @ 07:33:10 CET by


People often accuse reviewers of being dishonest but it appears users reviews aren't objective either. An article at Mail Online reveals there are agencies that charge £5,000 or more to publish fake book reviews on the pages of rival publishers on sites like Amazon:
Authors are turning on each other, agencies are charging up to £5,000 to place favourable fake reviews and Amazon has recruited a team of amateur critics to restore the balance.

Nathan Barker, of Reputation 24/7, offers a service starting at £5,000. He said: ‘First we set up accounts. For a romance novel we’d pick seven female profiles and three males.

‘We’d say we like this book but add a tiny bit of criticism and compare it to another book.’ Mr Barker claims this is common practice among publishers.



 



 

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