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EA: Apple TV could take a chunk out of the console gaming market

Posted on Saturday, December 04 2010 @ 12:22:01 CET by

EA vice president Eric Soderlund believes Apple has a pretty good chance of raiding the console gaming market if it introduces application support to the Apple TV:
Apple may or may not seize the chance to raid the console gaming markets next year if and when it introduces application support to the Apple TV, but it is one of the world’s few firms with a chance to take a bit at that market, at least that’s according to Electronic Arts.

EA vice president Eric Soderlund told CVG: “If it was anyone but Apple, I’d say that’s going to be very hard,” Soderlund told CVG. “I still think it’s going to be extremely hard for them but they’ve surprised many people before.

“Look at what they did with the iPhone, right? They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”



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