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Lenovo to increase 13.3-inch laptop shipments in 2011

Posted on Thursday, December 16 2010 @ 06:40:49 CET by

Lenovo will reportedly give 13.3-inch laptops a larger proportion of shipments in 2011. DigiTimes heard this format is gaining popularity in the home market segment and is preferable in the Asia Pacific region. Additionally, the site also heard Lenovo will release LePad, a 7" Android tablet, and LePhone, a TD-SCDMA handset, in the Chinese market before the end of the year.
The increased shipment proportion is because 13.3-inch is gaining popularity in the home market segment and is preferable in Asia Pacific, Lenovo's most important market, the sources pointed out. Lenovo seems not to be considering panel costs as early December quotes for a 13.3-inch LED-backlit notebook panel stood at US$46-50 while those for 14-inch and 15.6-inch models were US$39-44 and US$40-45, the sources indicated.

For 2011, Lenovo has set an internal goal of maintaining more than 30% share of the total sales of notebooks in the China market, the sources noted.



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