Real will give away 25 songs a month with a new mini-version of Rhapsody to snoop away customers from Apple's iTunes. The company says Rhapsody 25 will not require a credit card and that users will be able to download 25 free songs of their music catalog which includes over 1 million songs.
Yesterday Real launched it's Rhapsody To Go online music service which uses a subscription model. For $14.99 a month users can download an unlimited amount of songs.
Analysts suspect that within a year Rhapsody 25 might have more users than iTunes because users rather prefer to download free songs than to listen to a 30-second song preview like iTunes features.
David Card, a market analyst from Jupiter Research, points out that users are six times more likely to covert to paying customers after they try it out for free. The only problem is that currently Rhapsody To Go only supports portable media players from Creative and iRiver.