Google and a few of its testing partners started a RSS news feeds advertising test. RSS feeds are used on a lot of sites to notify users about updates - but they use a lot of bandwidth.
'The site costs money, and the RSS feeds are a bandwidth killer,' McLaws said. 'I have to pay for it somehow and don't want to charge people to read. I want to be able to monetise it in a way that is unobtrusive and, at the very least, takes care of my server costs.'