The alliance is the culmination of a global process begun by Microsoft in October 2004 to find the most advanced and formidable visual display company to join with the new-generation Xbox video game console. A wide variety of visual display screen sizes and technology platforms from Samsung Electronics (LCD, Plasma, Micro Display - DLP and Slim Fit HDTV CRT's) combined with the incredible new Xbox console will give gamers unprecedented realism and intensity in their gameplay.Read more at Teamxbox
Samsung becomes Microsoft's Xbox HDTV partner

Microsoft has chosen Samsung as the exclusive HDTV marketing partner for its Xbox 360 high-definition gaming platform. To promote the high-definition (HD) era both companies will place more than 25,000 Samsung HDTVs in Microsoft Xbox retail kiosk locations all over the world.