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Intel CEO spells out strategy to deal with ARM

Posted on Friday, January 14 2011 @ 18:17:06 CET by

Intel CEO Paul Otellini revealed some details on how the chip giant will address the rise of ARM. You can check it out at CNET.
Embedded: Atom's success in embedded devices (such as medical and in-car devices) will spill over into tablets and smartphones. "Atom is much more than notebooks. We exit 2010 with excellent momentum in our embedded business with over 4,900 total design engagements and over 1,700 design wins for embedded Atom devices," Otellini said. "I mention this momentum to highlight that the main drivers of our success with Atom in the embedded business are very applicable to the smartphone, tablet, and consumer electronics segments. Software compatibility, performance, power, and architectural consistency really matter to our customers. Many of the wins in this space are architectural conversions against ARM and MIPS [processors]," he said.

Intel will also indirectly benefit from the surge in device like tablets and smartphones because its processors power most of the world's servers, which, in turn, are the engines for cloud computing, he said.



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