ASUS announced it will launch about 3-4 new Eee PC netbooks this year, excluding upgraded models. Unfortunately, the entry-level price point will remain at $399 and mid-range and high-end netbooks will continue to cost $499 and $599, respectively.
Asustek's Eee PC business general manager Samson Hu pointed out that the impact from tablet PCs on netbooks is still difficult to estimate, but the company will continue to develop its Eee PC product line and is aiming to ship at least six million netbooks in 2011, accounting for 20% of the global market. The company expects global netbook shipments in 2011 will maintain at 30-35 million units as in 2010.
Hu also noted that current netbook sales are mostly contributed by emerging markets such as Indonesia, Brazil and the Middle-East and strong demand has helped cover the gap created by weakening demand in other regions.