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PwC: 3D market extremely profitable

Posted on Monday, January 24 2011 @ 01:45:33 CET by

PricewaterhouseCoopers has published a report about the 3D market, you can read it at Hexus.
The market for 3D in film, television and video games is proving to be 'extremely profitable', according to a new report by PricewaterhouseCoopers.

PwC's report branded 2010 the year of 3D, with 8 of the top 20 highest revenue making films at the box office available in 3D, compared to just 3 in 2009 and what's more it predicts that by 2015, 15 percent of all films will be made in three dimensions, driving demand for 3D TVs and games consoles.

Phil Stokes, head of media and entertainment at PwC believes Avatar was the film that raised consumer awareness of 3D plus created an appetite in consumers for 3D entertainment and noted that resolutions of the definition of a 3D Blu-Ray standard and progress on HDMI 1.4 has boosted the 3D industry.



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