Sources at upstream component makers told DigiTimes that Samsung is set to increase its notebook shipment volume by over 60 percent this year. If the company succeeds, it will surpass Apple and become the seventh largest laptop brand.
The sources pointed out that Samsung shipped about 10 million notebooks in 2010 and has set a goal of shipping 16-17 million units in 2011.
According to IDC's figures, Samsung already shipped 6.99 million notebooks in the first three quarters of 2010, making it the eighth largest brand vendor and was only 150,000 units behind the seventh largest, Apple. The sources pointed out that both Samsung and Apple had notebook sales of over 10 million units in 2010 with both seeing strong on-year growth.
Asustek Computer, at number six with shipments of 16-17 million units in 2010, is aiming to ship 22 million units in 2011 and the quick rises of Apple and Samsung are already causing great pressure upon Asustek.