Posted on Friday, Jan 28 2011 @ 21:35 CET by Thomas De Maesschalck
Industry sources
revealed to DigiTimes that ASRock plans to phase out its notebook segment due to lackluster sales and fierce competition from first-tier vendors.
SFF PCs on the other hand will remain in the company's product lineup, this market segment now accounts for 10 percent of ASRock's revenue.
In March 2009, ASRock unveiled its notebook and nettop lineup incorporating Intel's Atom processor as a newcomer to the notebook market. ASRock set up a division responsible for the new business, which the company viewed as a fresh growth engine, the sources indicated.
ASRock has successfully differentiated itself from Asustek Computer in the motherboard business. It was hoping to see the same success in the notebook segment, the sources added.
