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AMD promises greener computing with Fusion APUs

Posted on Monday, February 07 2011 @ 18:10:45 CET by

The Inquirer reports AMD is touting the energy efficiency of its new Fusion APUs:
A study funded by AMD and carried out by an MBA student came to a faintly scientific sounding conclusion that Chimpzilla's E-350, also known as Zacate, is very green. More green, that is, than the previous generation products featuring an AMD Athlon Neo II dual core processor and an ATI Mobility Radeon HD 5430 graphics processor.

AMD's statement on this bit of environmentally aware work said, "The findings showed that the AMD Fusion APU reference system generated 40.2kg CO2e of [Green House Gas] GHG emissions compared to 67.4kg CO2e of GHG emissions for the previous generation products - a 40.3 [per cent] reduction in overall GHG emissions associated with the APU product over its estimated lifetime."

The key words here are "estimated lifetime" and "reference system". The study apparently didn't include the power, sorry "carbon footprint", required for making the chips, possibly because those figures would likely dwarf their power consumption over their lifetimes. But at least it all sounds good.



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