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Intel to increase marketing subsidies for motherboard makers

Posted on Thursday, February 24 2011 @ 20:33:57 CET by

Sources at motherboard makers confided to DigiTimes that Intel plans to increase its marketing subsidy budget for motherboard players to make up for the issues caused by the SATA problem on the company's 6-series chipsets.
In addition to offering compensation to motherboard players for its defective chipsets, Intel plans to increase its marketing subsidy budget hoping to comfort its motherboard partners as well as boost consumer demand for PCs in the second quarter, according to sources from motherboard makers.

The sources pointed out that since 6 series chipset-based motherboards only accounted for less than 10% of most players' shipments, they were not affected much in terms of cost; however, consumer demand in February and March are expected to be significantly impacted, causing shipments to drop 10-15% sequentially.



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