PC Gaming Alliance (PCGA) president Matt Ployhar reports new business models of PC gaming are driving piracy rates down. Ployhar claims piracy was at a peak when you had physical media but due to the rise of MMOs and free-to-play piracy on the PC platform is in decline:
'So, what's happening is game design is shifting and as a result of shifting game design, piracy, at least on the PC side, is actually declining as a result. There are stats that do corroborate that.'
'I'm not saying that piracy is going to go away. It's fascinating to watch. For example, you get a game like Crysis that got hit hard by piracy. Now what you're seeing to combat that are developers implementing achievements, in-game pets, all of these things that are tracked and stored in the cloud. So even if you pirate the game you're still not getting the bragging rights. You've got all these additional mechanisms where the value proposition of the game, where if you pirate it, it's just not going to be as fun.