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AMD rebrands Radeon HD 5700 series to Radeon HD 6700 series

Posted on Thursday, April 28 2011 @ 22:24:38 CEST by

AMD partners launched a bunch of new video cards today but there's no reason to get excited because these parts are rebranded Juniper GPUs. The specifications remain the same and the price tag will also stay unchanged.
AMD has announced that cards labeled Radeon HD 6770 and 6750 will be supplanting the 5770 and 5750 in e-tail listings and on retail shelves over the course of the next few weeks. The new cards have the same Juniper graphics chips, clock speeds, unit counts, and memory as their 5000-series namesakes. However, AMD has made a couple of small tweaks: the UVD2 video decoding block now sports new firmware that adds support for hardware-accelerated Blu-ray 3D video playback, and HDMI 1.4a connectivity is now supported.

Why the sudden name change? AMD tells us it wanted to update the branding of these products to make it clear where they stand in relation to the Radeon HD 6000 series. As you may know, that product family recently welcomed three sub-$100 offerings. Explaining to consumers that a couple of ATI-branded Radeon HD 5000-series offerings bridge the gap between the new $99 AMD Radeon HD 6670 and the $170 AMD Radeon HD 6850 would be somewhat difficult, so AMD went with the next best solution—re-branding with a dash of updates.
Source: The Tech Report



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