AMD (NYSE: AMD) today launched its 9-Series chipset line-up today, helping PC builders to develop next generation high performance desktop platforms. The company also unveiled its 2011 HD Tablet Platform, based on the AMD Z-Series Accelerated Processing Unit (APU), enabling vivid media display and content creation capabilities for the fast-growing market of Microsoft Windows-based tablets. These new AMD products are designed to enable more immersive digital experiences for the PC and tablet markets.
“As consumer appetites for more compelling, lifelike visual experiences increase, there is greater need for high performance, smooth, vibrant graphics as well as unparalleled computing power,” said John Taylor, product marketing director, AMD. “From tablets to desktops, AMD is making powerful computing accessible to everyone.”
Desktops Get Supercharged with AMD 9-Series Chipset
AMD’s 9-Series chipset provides the foundation for unlocking the highest-octane AMD desktop experience. The chipset is a key component of AMD’s next generation “Scorpius” desktop platform, which will also feature the 8-core “Zambezi” processor and AMD Radeon™ HD6000 series discrete graphics cards for immersive HD entertainment and gaming experiences, extreme multitasking, tweaking, and overclocking.
The 9-Series chipsets are the first to support the AMD AM3+ socket processors, while incorporating AM3 socket backwards compatibility. These boards enable blazing fast performance with support for AMD CrossFireX™ technology, which allows up to four AMD Radeon™ GPUs to co-process for incredible graphics uplift. In addition, these chipsets support clock rate management through AMD OverDrive™ software. Additionally, the 9-series chipset line-up features up to six SATA 3.0 6Gbps hard drive interface ports, Gigabit Ethernet, HyperTransport™ 3.0 technology, and PCI Express® Generation 2.0 for an extreme computing experience at work and play.
The 9-Series line of chipsets will be available from a variety of device manufacturers, including ASRock, ASUS, Biostar, ECS, Foxconn Technology GIGABYTE Technology, Jetway and MSI.
Windows Tablets get AMD Graphics Boost
By 2015, Gartner expects the tablet market to exceed $200 million and, as the market matures, AMD will continue to expand its APU options, providing powerful discrete-level graphics on die for tablet computers and other mobile form factors.2 In addition to its deep integration with operating systems like Windows, the AMD 2011 HD Tablet Platform offers support for HTML 5, Adobe Flash 10.2 and external monitors, enabling crisp graphics for gaming, streaming video and other entertainment that enhances the end-user’s experience. It also offers enterprise-level security, allowing IT policy makers to offer the convenience of tablets to an increasingly mobile workforce.
VISION Technology from AMD
VISION Technology aligns closely to the evolving PC purchasing process by minimizing the use of technical jargon and specifications to help consumers choose the best PC for their needs. To ensure customer clarity on offerings when choosing the right PC, AMD has moved to a new numbered tier system. Notebooks and desktops powered by the latest AMD Fusion APUs align with the following experiences:
VISION A8 Series PCs will enable Brilliant HD Performance, for consumers who want extreme multi-tasking, online gaming and video editing.
VISION A6 Series PCs will enable Brilliant HD Entertainment, great for advanced multi-tasking, photo editing and HD video playback.
VISION A4 Series PCs will enable Brilliant HD Every day, perfect for Web browsing, basic multi-tasking and staying in touch with family and friends.
VISION E2 Series PCs will enable Smart HD with smooth 1080p HD video playback with the AMD Video Accelerator.
AMD HD Internet Series will enable vivid, on-the-go computing experiences on mobile devices like ultrathins and netbooks.
AMD also introduced a new identity for VISION to align with the new tiers. This new identity specifies graphics and core features of notebooks and desktops based on the AMD Fusion Family of APUs for consumers seeking more technical specifications.
At COMPUTEX on June 2, Manju Hegde, corporate vice president of AMD’s Fusion Experience Program will present “Unleashing the Full Power of the PC – Software Development for AMD Fusion APUs.”