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ARM aims to capture 40 percent of 2015 laptop market

Posted on Wednesday, June 08 2011 @ 14:10:40 CEST by

ARM CEO Tudor Brown told DigiTimes that he believes that ARM will be able to capture 40 percent of the global notebook market in 2015 with the help from Microsoft's Windows 8 operating system.
Brown pointed out that the ARM group has tried to launch ARM-based devices that share similar functionalities as notebooks, such as Smartbook, but demand from consumers was weak since consumers still have expectations for the devices to feature the same performance and compatibility as traditional notebooks, while consumers also found the Android operating system difficult to get used to.

With cooperation with Microsoft, Brown pointed out that both ARM and Microsoft believe their partnership will have a chance of creating a brand new demand driver. Without the chance, ARM may never be able to cut into the notebook market, Brown added.



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