Posted on Thursday, June 09 2011 @ 17:18 CEST by Thomas De Maesschalck
Razer announced a deal with EA to design Battlefield 3, Dragon Age II and Mas Effect 3 branded gaming products:
Razer™, the world’s leading high-end precision
gaming brand, and Electronic Arts Inc. (NASDAQ: ERTS), a global leader in digital
interactive entertainment, proudly announce their exclusive agreement to produce co-
branded, licensed gaming peripheral lines for some of EA’s largest and most popular
video game titles including Battlefield™ 3 and Mass Effect™ 3. After the successful
launch of Razer’s Dragon Age™ II licensed product line, Razer and EA are primed to
craft more exclusive products that marry powerful, cutting-edge gaming technology
with some of the most exciting new titles for critically-acclaimed game franchises.
For these exclusive EA licensed product lines, Razer will produce a unique array of
gaming weaponry: headsets, mice, mouse mats, keyboards, Xbox 360® controllers,
bags and accessories which gamers can arm themselves with for full-blown
immersion and gameplay-enhancing enjoyment of their beloved games. Whether the
gritty militaristic detail of Battlefield™ 3 or the cosmic artistry of Mass Effect™ 3,
gamers will enjoy each unique Razer product’s features that tie in to the game’s
design while getting the absolute competitive edge provided by the world’s best
gaming technology.
“We expect nothing but the best gaming equipment to complement our major
entertainment franchises,” said Patrick J. O’Brien, Vice President of EA
Entertainment, Electronic Arts. “Razer’s excellent track record in producing
phenomenal gaming peripherals makes them the best partner brand to deliver on our
high level expectations. This significant partnership ensures the gaming community
the world over enjoys Battlefield™ 3 and Mass Effect™ 3 as they were meant to be
enjoyed.”
“By working closely with EA, Razer is providing an avenue for the major game
publisher to use their software and our hardware to create synergy, giving gamers an
exciting and unparalleled gaming experience unattainable elsewhere,” added Min-
Liang Tan, CEO and Creative Director, Razer. “We are challenging ourselves to
create peripherals that add a level of immersion to video game titles that we are
deeply passionate about.”
Razer anticipates the range of exclusive EA licensed product lines to be released in
conjunction with their respective game titles.
