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Razer signs deal with EA for co-branded gaming gear

Posted on Thursday, June 09 2011 @ 17:18:30 CEST by

Razer announced a deal with EA to design Battlefield 3, Dragon Age II and Mas Effect 3 branded gaming products:
Razer™, the world’s leading high-end precision gaming brand, and Electronic Arts Inc. (NASDAQ: ERTS), a global leader in digital interactive entertainment, proudly announce their exclusive agreement to produce co- branded, licensed gaming peripheral lines for some of EA’s largest and most popular video game titles including Battlefield™ 3 and Mass Effect™ 3. After the successful launch of Razer’s Dragon Age™ II licensed product line, Razer and EA are primed to craft more exclusive products that marry powerful, cutting-edge gaming technology with some of the most exciting new titles for critically-acclaimed game franchises.

For these exclusive EA licensed product lines, Razer will produce a unique array of gaming weaponry: headsets, mice, mouse mats, keyboards, Xbox 360® controllers, bags and accessories which gamers can arm themselves with for full-blown immersion and gameplay-enhancing enjoyment of their beloved games. Whether the gritty militaristic detail of Battlefield™ 3 or the cosmic artistry of Mass Effect™ 3, gamers will enjoy each unique Razer product’s features that tie in to the game’s design while getting the absolute competitive edge provided by the world’s best gaming technology.

“We expect nothing but the best gaming equipment to complement our major entertainment franchises,” said Patrick J. O’Brien, Vice President of EA Entertainment, Electronic Arts. “Razer’s excellent track record in producing phenomenal gaming peripherals makes them the best partner brand to deliver on our high level expectations. This significant partnership ensures the gaming community the world over enjoys Battlefield™ 3 and Mass Effect™ 3 as they were meant to be enjoyed.”

“By working closely with EA, Razer is providing an avenue for the major game publisher to use their software and our hardware to create synergy, giving gamers an exciting and unparalleled gaming experience unattainable elsewhere,” added Min- Liang Tan, CEO and Creative Director, Razer. “We are challenging ourselves to create peripherals that add a level of immersion to video game titles that we are deeply passionate about.”

Razer anticipates the range of exclusive EA licensed product lines to be released in conjunction with their respective game titles.



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