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eReader sales boom as tablet sales slow down

Posted on Tuesday, June 28 2011 @ 22:40:39 CEST by

A new survey by Pew Research Center found that eReader ownership among US adults climbed to 12 percent in May, up from 6 percent last November. The popularity of tablets on the other hand seems to be flattening, 8 percent of the adults surveyed by Pew said they owned a tablet, compared with 7 percent in January and 5 percent last November. Interestingly, 3 percent claims they own both a tablet and an eReader. More info at CNET.
The survey, released yesterday, also found some overlap in ownership among the two types of devices: 3 percent own both an e-reader and a tablet. Meanwhile, 9 percent own just an e-reader, such as the Amazon Kindle or the Barnes & Noble Nook. And 5 percent own just a tablet, such as the Apple iPad or the Motorola Xoom.



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