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Bing to power English version of Baidu

Posted on Tuesday, July 05 2011 @ 00:00:45 CEST by

Neowin announced Microsoft signed a deal with Baidu to provide the search technology for the Chinese search engine's English language edition:
Baidu, China's predominant search engine has signed a deal with Microsoft's Bing to offer an English language search to Baidu's users. This comes as we've known for some time that Baidu has wanted to move beyond China and Microsoft wishes to increase its market share.

According to a report from Reuters, the partnership will allow the input of English words into the search box in which it will then automatically activate the Bing search engine. With this partnership, Microsoft will certainly be getting a step up given that China has an estimated 450 million internet users. With that figure in mind, it presents as the world's largest internet market with the most potential for growth, since users out of the big cities complete less sophisticated tasks over the internet.



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