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Acer and ASUS to move marketing focus to China

Posted on Tuesday, July 05 2011 @ 22:25:37 CEST by

DigiTimes claims increased price competition in Europe is pushing Acer and ASUS to move their marketing focus to China in the second half of this year:
Acer's notebook inventory clearance bringing a drop to mid-range and entry-level notebook models' average selling price in Europe by 40-50 euro, causing the Europe PC market to fall into price competition, so both Acer and Asustek Computer have decided to move their marketing focus to China in the second half of 2011, according to sources from notebook players.

The sources pointed out that Acer's inventory clearance not only impacted Acer's profitability, it also caused Acer's competitors to all follow suit and cut their notebook price to maintain market share. Since notebook players are selling their older notebook models with low prices in Europe to counter Acer, demand for higher priced new notebook models is relatively weaker.



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