Neowin reports Microsoft is still confident about Bing, despite the fact that the software giant's online services division, which includes Bing, posted a $2.53 billion loss in its last fiscal year that ended in June.
Industry analysts estimate that developing and supporting Bing costs Microsoft around $5 billion a year.
Despite the huge losses, the article says that Microsoft is making some progress. It points out that it has a new agreement with the social networking service Facebook that lets Bing search the "Like" tags of a Facebook user's friends. Microsoft sees a time where people will speak into a smartphone to find a restaurant and a movie for Friday night and Bing software will come up with suggestions based on a user's previous preferences.