X-bit Labs reports NVIDIA send out a warning to only buy graphics cards from authorized partners as the company has the discovered that substandard GeForce-branded products are being sold on the gray market:
"Reseller who do not purchase from authorized partners run the risk of putting substandard products in their customer's hands. That can only lead to higher returns rates and damaged relationships with consumers," said Fiona Faulkner, senior director for sales for GeForce EMEAI, reports MicroScope web-site.
Remarking of graphics processors and even central processing units is not something unusual and occurred for many times in the past. For example, it is not hard to remark a chip into a more expensive model that runs on a higher clock-speed and then sell it at a higher price. The same can be done with a fully-made graphics card. In many cases, such “rebranding” may not be noticed quickly.